Below are 21 designs by Kyle Blythe-White for the Leeds United Centenarian Crest submission process, all the crest designs on this website have been formally submitted to Leeds United and are now the legal intellectual property of Leeds United.
The purpose of this website is to simply showcase the designs and outline the personal reasoning behind taking on the project to create a new Leeds United Crest.
“Side Before Self,
From the second Onyx Agency saw the public backlash surrounding the Leeds United Salute Crest, we knew that we had to step up for our cities supporters and create alternative options that we knew you could be proud of today, tomorrow and into the history books!
The people of Leeds have always been very proud of everything that we have to offer, be it sport or talent. So we think that its only right that we have a football crest that the whole city wants to also sing and dance about.
No matter what your profession, ethnicity, age or background is… we are Leeds and we are proud and we are united as one when it comes to our cities sports teams.
The “Salute crest” released by Leeds United picked up international press coverage for its feedback from fans, which shows the rest of the world just how passionate we are about football and our team.
They heard our call and dismissed the Salute Crest, but it is now time to come together and pick an alternative, we hope we can count on your support during this selection process.
Supporters said they wanted a crest that really honoured the history of Leeds United & our city.
You told us through social media feedback that you wanted a crest that was bold & impacting.
It was important to supporters that the crest design was respectful of our views & values.
You wanted a crest design that was unique, something that set our great city apart from the rest.
Supporters said they felt more creativity was needed within the process of the crests creation.
But most of all, supporters wanted a crest that they could be proud of now and in the years to come.
From the initial two designs, we created a real social media stir, which lead us to think about the real importance and pride behind our cities identity.
Our designs have featured on: